Blueprint: Your 6-Month Marketing Plan to Grow Your Land Services Business in 2025
Josh Stockel • July 17, 2025
You don’t need to do everything all at once. In fact, the most successful land service companies in 2025 are scaling by focusing on one clear step at a time.
Here’s your month-by-month guide to building marketing momentum over the next six months—whether you're starting from scratch or leveling up what’s already in place.
Month 1: Get Your Foundation Right
- Claim and optimize your Google Business Profile
- Get 5+ recent reviews with service + city in them
- Set up our Lead Nurturing CRM with forms, follow-ups, and lead tracking
- Launch a simple, fast-loading website if you don’t already have one
🎯 Goal: Be findable and trustworthy online.
Month 2: Launch Your First Ad Campaign
- Set a realistic ad budget ($1,500/month is typical to start for Google Ads but can go lower for Facebook Ads)
- Run Google Ads targeting high-intent searches in your area
- Create a dedicated landing page for your most profitable service (e.g., “Land Clearing in San Angelo, TX”)
🎯 Goal: Get 5–10 leads you can quote or book.
Month 3: Build Retargeting and Local SEO
- Launch a Facebook/Instagram retargeting ad that follows visitors who didn’t convert
- Add a few service area pages to your website (e.g. “Excavation in Marble Falls”)
- Keep posting project photos weekly to Google and Facebook
🎯 Goal: Stay in front of potential clients and expand organic reach.
Month 4: Improve Conversion and Lead Quality
- Add pre-qualifying questions to your quote form
- Segment leads by job type, urgency, and location in your CRM
- Add video testimonials or “owner intro” content to your website
🎯 Goal: Raise your close rate and filter better leads.
Month 5: Scale Up Your Ad Strategy
- Add a second ad campaign targeting a new service or season (e.g., wildfire prevention in summer)
- Test different creative formats (carousel, video, slideshow)
- Review ad reports and adjust your budget toward top-performing campaigns
🎯 Goal: Double your lead volume without doubling your workload.
Month 6: Automate Your Growth
- Add long-term email/text nurturing for cold leads
- Systemize your reviews and referral requests
- Schedule a strategy review call to refine your goals for the next 6 months
🎯 Goal: Build a repeatable engine that works year-round.
Success doesn’t happen all at once. But with the right plan, you can go from zero to booked out in 6 months.
Want a personalized version of this plan built for your location, services, and goals? 👉 Schedule a strategy call
🎧 Don’t forget: The Land It Podcast is full of real-world stories from contractors on the same path. Learn what steps they took, what tools they use, and how they’re growing smarter.
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If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast