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Marketing Your Excavation Company on a Budget in 2025: Where to Start

Josh Stockel • July 10, 2025
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Think you need a $10,000/month marketing budget to grow your excavation business? Think again.


Some of the most successful contractors we work with started small—like "elbow grease" small. The key isn’t how much you spend, but where and how you spend it.


Here’s your no-fluff blueprint for building momentum on a budget in 2025.


Step 1: Claim and Optimize Your Google Business Profile (Free)

This is the #1 thing you can do today. Make sure you:

  • List excavation as your primary service
  • Upload real photos of equipment and job sites
  • Add service areas and hours
  • Start asking for reviews


This helps you show up for searches like “excavation contractor near me” and “dirt work in [city].”


Step 2: Build a Simple, Mobile-Optimized Website ($20–50/month)

Use a platform like Duda or Squarespace. You just need:

  • A homepage with services and contact info
  • A form that feeds into your inbox or CRM
  • A few photos of past work
  • A page for each major service (grading, trenching, foundation prep, etc.)


Keep it clean. Keep it fast.


Step 3: Run Facebook Ads to Local Property Owners ($10–16/day)

Start small. Target homeowners, developers, and landowners in your service radius.


Run one ad with:

  • A before/after image
  • Short headline: “Need excavation in [city]? We’ve got the crew + equipment.”
  • Call to action: “Message us for a free quote.”


Even $500-$750/month can bring in some leads.


Step 4: Post Weekly Job Updates on Facebook & Google (Free)

People love seeing real work. Post photos or short videos with captions:

“Excavated a 2,000 sq ft pad site in Lago Vista. Graded and compacted in under 2 days.”

These posts also help boost your local SEO.


Step 5: Start a Basic Follow-Up System (Free or Cheap)

Even a free CRM like HubSpot or the entry tier of our Lead Nurturing CRM can:

  • Send auto-responses to new leads
  • Remind you to follow up
  • Store contacts in one place


This turns “maybe later” into “booked job” more often.


You don’t have to spend big to grow smart. You just have to start.


Want a budget-friendly strategy built for your excavation company—without sacrificing results? We work with companies ready to invest smart and scale up. 👉 Let’s map it out


🎧 Also, check out the Land It Podcast. We regularly feature land service contractors who started with limited budgets and share exactly how they got traction—what worked, what flopped, and how they grew smarter without overspending.

👉 Listen to the Land It Podcast

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Yellow excavator on a dark soil pile, with houses in the background.

Excavation Contractor Lead Generation: Proven Strategies That Will Book Jobs in 2026

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Learn proven strategies for excavation contractor lead generation in 2026. Discover how Google, Facebook, SEO, and automation keep excavation crews booked out.
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Marketing That Actually Works for Land Clearing Companies (2026 Guide)

By Josh Stockel • September 10, 2025
Discover the best marketing strategies for land clearing, excavation, and demolition contractors not only in 2025 but in 2026. Learn what actually works to get more leads and jobs.

Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast