Marketing Your Excavation Company on a Budget in 2025: Where to Start
Josh Stockel • July 10, 2025
Think you need a $10,000/month marketing budget to grow your excavation business? Think again.
Some of the most successful contractors we work with started small—like "elbow grease" small. The key isn’t how much you spend, but where and how you spend it.
Here’s your no-fluff blueprint for building momentum on a budget in 2025.
Step 1: Claim and Optimize Your Google Business Profile (Free)
This is the #1 thing you can do today. Make sure you:
- List excavation as your primary service
- Upload real photos of equipment and job sites
- Add service areas and hours
- Start asking for reviews
This helps you show up for searches like “excavation contractor near me” and “dirt work in [city].”
Step 2: Build a Simple, Mobile-Optimized Website ($20–50/month)
Use a platform like Duda or Squarespace. You just need:
- A homepage with services and contact info
- A form that feeds into your inbox or CRM
- A few photos of past work
- A page for each major service (grading, trenching, foundation prep, etc.)
Keep it clean. Keep it fast.
Step 3: Run Facebook Ads to Local Property Owners ($10–16/day)
Start small. Target homeowners, developers, and landowners in your service radius.
Run one ad with:
- A before/after image
- Short headline: “Need excavation in [city]? We’ve got the crew + equipment.”
- Call to action: “Message us for a free quote.”
Even $500-$750/month can bring in some leads.
Step 4: Post Weekly Job Updates on Facebook & Google (Free)
People love seeing real work. Post photos or short videos with captions:
“Excavated a 2,000 sq ft pad site in Lago Vista. Graded and compacted in under 2 days.”
These posts also help boost your local SEO.
Step 5: Start a Basic Follow-Up System (Free or Cheap)
Even a free CRM like HubSpot or the entry tier of our Lead Nurturing CRM can:
- Send auto-responses to new leads
- Remind you to follow up
- Store contacts in one place
This turns “maybe later” into “booked job” more often.
You don’t have to spend big to grow smart. You just have to start.
Want a budget-friendly strategy built for your excavation company—without sacrificing results? We work with companies ready to invest smart and scale up. 👉 Let’s map it out
🎧 Also, check out the Land It Podcast. We regularly feature land service contractors who started with limited budgets and share exactly how they got traction—what worked, what flopped, and how they grew smarter without overspending.
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