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Digital Marketing for Demolition Contractors: The 2025 Playbook

Josh Stockel • June 29, 2025
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Demolition is all about precision, speed, and removing what no longer serves a purpose. And funny enough—that’s exactly how digital marketing should work too.


In 2025, the demolition companies that are getting the best leads, winning the most bids, and scaling fastest aren’t doing it by accident. They’ve got a marketing system in place.


Here’s the full playbook we use to grow demolition contractors across the U.S.—no fluff, just what works.


Foundation: Build a Site That Converts

Before you worry about ads or SEO, you need a website that works.


Your site should:

  • Clearly explain what you do (residential demo, commercial, interior, slab removal, etc.)
  • Show real job photos with before/after shots
  • Include trust signals like licensing, insurance, and certifications
  • Make it easy to call, text, or request a quote (especially on mobile)


Don’t overthink design. Focus on speed, clarity, and action.


Phase 1: Google Business Profile + Local SEO

Demolition is location-driven. People search terms like “garage teardown near me” or “demo company in Amarillo.”

Start by:

  • Optimizing your Google Business Profile (categories, photos, services)
  • Getting reviews that mention project type and city
  • Creating city-specific pages on your website for each area you serve


This will get you free traffic and calls—even without paying for ads.


Phase 2: Paid Ads That Filter Out Time-Wasters

Now you’re ready to run Google Ads or Facebook Ads—but not just any ads. The best campaigns:

  • Use keywords with intent (“interior demo quote,” “commercial building demolition cost”)
  • Send users to a service-matching landing page (not your homepage)
  • Include clear messaging about what kinds of jobs you take


Bonus tip: Add a short form with qualifying questions (e.g. “Project timeline?” or “Is there asbestos on site?”). This filters out low-quality leads and helps you prep better quotes.


Phase 3: Retargeting to Win the Slow Deciders

Demo jobs are often part of a longer process—planning, permitting, budgeting. That means some prospects won’t convert right away.


Retarget them with:

  • Facebook and Instagram ads showing successful jobs
  • Short videos of your crew at work
  • Testimonials from happy GCs, developers, or homeowners


Staying visible keeps you top-of-mind when the job is ready.


Phase 4: Automation = More Jobs With Less Chasing

When someone contacts you, they should hear back instantly. Not an hour later. Not the next day.


That’s where CRM automation comes in. With tools like our Lead Nurturing Software, you can:

  • Auto-text a new lead within 1 minute
  • Email a checklist or quote request form
  • Remind yourself or your team to call back


It’s not about replacing you—it’s about scaling you.



Phase 5: Monthly Reporting + Adjustments

You can’t grow what you don’t track. Every month, review:

  • Lead sources (Google, Facebook, referrals, SEO, etc.)
  • Cost per lead
  • Conversion rate (leads that become jobs)


This tells you what’s working—and where to double down.


The best demo companies in 2025 aren’t just swinging wrecking balls. They’re swinging smart marketing strategies that keep the pipeline full.

Want help putting this system in place? 👉 Get your custom demo marketing plan


Want even more insight? Check out our Land It Podcast where we sit down with dirt world pros and unpacked the exact marketing tactics that helped them go from word-of-mouth to fully booked. We cover website must-haves, ad strategies, and how they built trust online that led to big jobs.

🎧 Listen to the Land It Podcast

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