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What to Include on a Quote Request Page to Get Better Leads

Josh Stockel • August 15, 2025
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Your quote form isn’t just a way to get contact info—it’s your first step in pre-qualifying the right kind of leads.


The best-performing land service websites all have one thing in common: a streamlined, strategic quote request page.

Here’s what to include.


1. Name, Phone, Email (Obvious But Necessary)

Make sure your form is mobile-friendly. Most users will be on their phones.


2. Project Location (City or ZIP Code)

This lets you filter by service area immediately. Don’t waste time chasing out-of-zone leads.


3. Type of Service Needed

Use checkboxes:

  • Land clearing
  • Excavation
  • Demolition
  • Site prep
  • Other (with open text field)


This helps you route the lead and pre-load quotes faster.


4. Size of Property (Or “How Much Needs Clearing?”)

Even a rough estimate helps your team prep.


5. Project Timeline

Add options:

  • ASAP
  • Next 2–4 weeks
  • Planning for later this year


This filters time-wasters and helps you forecast demand.


6. Notes Field (Optional, But Valuable)

Sometimes the gold is here. Prospects explain permits, tricky access, brush height—you name it.


7. Bonus: Add a Photo Upload Option

A picture of the property can save you a site visit—or at least speed up the quote.



A smart form saves time, filters junk leads, and makes you look more professional.


Want us to build or upgrade your quote request page? 👉 Let’s optimize it


🎧 On the Land It Podcast, we cover tools and tech that help land contractors book more work, faster.

👉 Listen to the podcast

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