What to Include on a Quote Request Page to Get Better Leads

It’s a common question: “We’re booked out—should I pause our marketing?” It’s tempting, but usually the wrong move. Here’s why—and what smart land contractors are doing instead. Why Pausing Ads Can Hurt You 1. Momentum Stops Once you shut your ads off, the algorithm resets. When you turn them back on, it takes time (and budget) to re-optimize. 2. Your Pipeline Dries Up Today’s ad leads are tomorrow’s jobs. If you stop now, you’ll hit a dead zone in 2–3 weeks. That’s how you end up in feast-or-famine mode. 3. Your Brand Fades Even if you’re not actively taking new work, staying visible keeps your name top-of-mind for later—and makes your sales easier. What to Do Instead of Pausing 1. Adjust Your Campaign Budget Lower spend. Don’t shut off entirely. You can: Focus on one high-ROI service Limit to one geographic area Run only retargeting ads 2. Tweak Your Messaging Let people know your schedule: “Now booking for next month. Secure your spot early.” 3. Prioritize Future-Focused Leads Use your ad forms to ask: “Ideal project start date?” “When are you hoping to break ground?” That way, you build a waiting list and keep control of the pipeline. 4. Use the Downtime to Dial In Systems While you’re booked out: Build email follow-up for older leads Add reviews from recent jobs Update your site with new photos + city pages Staying booked is great. Staying strategic while booked is even better. 👉 Need help restructuring ads for better pacing? Let’s set it up 🎧 On the Land It Podcast, we talk about pacing your growth and marketing—so you don’t burn out or stall out. 👉 Listen now

Your job photos are more powerful than you think. In 2025, visuals drive decisions. Before-and-after shots. Equipment in action. A freshly cleared pad. These aren’t just nice to have—they’re lead generators. And too many contractors are sitting on a goldmine of content without using it. Here’s how to turn your job photos into a steady stream of new business. 1. Make a Habit of Capturing Every Job Train your crew—or yourself—to snap a few key photos at every project: Before you begin Mid-way progress shot Final cleared area Equipment or crew in action Bonus: take wide shots and detail shots (roots cleared, stumps ground, etc.). 2. Write Simple, SEO-Boosting Captions Don’t just upload the photos. Add a sentence that includes: What you did Where you did it How long it took Example: “Cleared 2.3 acres in Wimberley, TX. Cedar mulching + brush grinding. Completed in 2 days.” This boosts your local SEO and makes your site or social post way more compelling. 3. Use Photos Across Platforms Add to your Google Business Profile weekly Post job recaps on Facebook/Instagram Drop into emails and texts for lead nurturing Use in quote follow-ups (“Here’s a similar job we just finished”) Feature on landing pages by service or city Visual proof builds trust fast. 4. Create a Gallery Section on Your Website Organize by: Service type (mulching, clearing, demo, grading) Location Property size Add short blurbs under each image. It turns your gallery into an SEO asset and a trust builder. 5. Turn Photos Into Ads Our best-performing Facebook ads are just solid before/afters with a simple CTA. Pair with copy like: “From brush-covered to build-ready in just 3 days. Need yours cleared? Let’s talk.” 📸 Don’t just take job photos—use them. Want help turning your recent projects into a full marketing campaign? 👉 Let’s build it out 🎧 Hear how other contractors are using project visuals to generate consistent leads on the Land It Podcast. 👉 Check out the podcast