To rank your land clearing business on Google Maps, you need to optimize your Google Business Profile (GBP). This includes filling out every detail correctly— business name, categories, service areas, and hours — and uploading photos of your land clearing jobs. Adding keywords like “land clearing near me” or “excavation services in [city]” into your business description helps you show up when property owners search locally. Consistency across your website, directories, and GBP is also critical — your business name, address, and phone number must match everywhere.

The fastest way to show up in the Google Map Pack is by getting high-quality reviews and making regular updates to your Google Business Profile. Posting photos and short updates about recent land clearing or excavation projects signals to Google that your business is active. Running Google Local Services Ads (LSAs) can also push you to the top of the Map Pack almost instantly, while your SEO builds long-term ranking.

Reviews and ratings are one of the biggest ranking factors for the Map Pack. Google rewards businesses that have more 5-star reviews with higher visibility. For a land clearing company, that means asking every happy customer to leave a Google review, ideally mentioning keywords like “land clearing,” “excavation,” or the city name. Positive reviews not only improve rankings but also build trust with property owners comparing companies online.

Ranking on Google Maps is an organic SEO process, meaning you don’t pay Google directly to appear in the Map Pack. The “cost” is really about the time and effort it takes to optimize your profile, earn reviews, and build local authority. For a land clearing company, that means regularly posting project updates, collecting 5-star reviews, and keeping your business information consistent across the web. Many companies handle this in-house, but most hire a local SEO agency to speed up results — typical investments range from $500 to $2,000 per month, depending on how competitive your market is.

If your excavation business isn’t showing up, start by checking if your Google Business Profile is fully verified and categorized correctly (use “Excavating Contractor” or “Land Clearing Service”). Make sure you’ve listed all service areas, and upload before-and-after photos of your projects. Building local backlinks (mentions of your business on city directories, local chambers, or dirt work supplier sites) also helps. Finally, focus on reviews — even 10–15 strong reviews can make a big difference in visibility.

Yes — posting regularly on your Google Business Profile helps your land clearing company stay active in Google’s eyes and gives property owners fresh reasons to call you. Each post is like a mini-advertisement that can include photos of jobs, updates on services, or special offers. Consistent posting with keywords like “land clearing in [city]” or “excavation services near me” can increase visibility in the local Map Pack and drive more phone calls.

Updating your profile at least once a week is ideal. Google rewards businesses that show signs of activity, so posting job photos, updates, and new services regularly helps you rank higher. Land clearing companies that only set up their profile once and leave it untouched often get outranked by competitors who are posting consistently and engaging with customers.

To show up in “near me” searches, your Google Business Profile needs to be fully optimized with the right categories, service areas, and keywords. For land clearing, use categories like Land Clearing Service or Excavating Contractor. Add local keywords (like “land clearing in Austin” or “excavation in Round Rock”) into your business description. Reviews mentioning your city + service (e.g., “land clearing in Hutto”) are also powerful signals that push you higher in those searches.

You can track phone calls directly inside your Google Business Profile, but for better insights, many land clearing companies use a call tracking number. This lets you see how many leads came specifically from your Google listing versus your website or ads. Tools like our Blue Goat Land Leads CRM also log calls, texts, and form fills, so you know exactly which customers found you through your Google profile.

If your Google Business Profile is suspended, the first step is to review Google’s guidelines and make sure your business name, categories, and service info follow the rules. Common issues include keyword stuffing in the name (e.g., “Best Land Clearing in Austin”) or mismatched addresses. You’ll need to submit a reinstatement request with documents proving your business is real, like utility bills, licenses, or photos of branded trucks/equipment. While reinstatement can take time, fixing the root cause and providing strong evidence usually gets land clearing companies back online.

While ranking in the Google Map Pack is powerful, most customers still click through to a company’s website before hiring. A professional website builds credibility and answers questions a map listing can’t, like showcasing past land clearing projects, equipment, service areas, and pricing details. Without a strong website, even if you show up on Google Maps, property owners may choose a competitor who looks more established online.

At a minimum, your website should include a home page, service pages (land clearing, excavation, grading, site prep, etc.), about page, service area page(s), and a contact page with a form and phone number. Adding a gallery of past projects, reviews, and a blog section also boosts SEO. Google rewards websites that clearly explain their services and provide locally focused content.

Most land clearing websites start gaining traction in 3–6 months, depending on how competitive the local market is. If your site is well-optimized with strong content, local keywords, and backlinks, you can start showing up for “land clearing near me” searches much faster. Adding ongoing content and linking your site with your Google Business Profile also speeds up rankings.

Both WordPress and Duda work well for land clearing businesses, but the right choice depends on your needs. WordPress offers more flexibility and customization but requires more upkeep. Duda is fast, secure, and SEO-friendly right out of the box, which makes it a great option for local service businesses. The key is not just the platform, but how well the site is built and optimized for local SEO. We prefer to build WordPress websites for the ability to customize and focus heavily on SEO strategies that we know work well.

Cheap template sites often look generic and lack the SEO structure needed to rank in Google searches. They may not have proper service pages, optimized headings, or local keywords. A custom-built website is designed around your land clearing business, service areas, and keywords — making it easier for you to rank, get found, and convert visitors into calls. In short: a cheap template is just an online brochure, while a custom-built site is a lead-generation tool.

Yes — Facebook ads can be very effective for land clearing companies because they allow you to target property owners who are most likely to need your services. Unlike Google, where people are actively searching, Facebook lets you reach people before they start looking for a land clearing contractor. With the right targeting and ad creative (showing your equipment, before-and-after jobs, or drone footage), Facebook can consistently generate leads at a lower cost than traditional advertising.

The cost of Facebook ads depends on your market, but most land clearing companies spend between $1,000 and $3,000 per month. Cost per lead typically ranges from $40 to $120, depending on how competitive your area is. The good news is Facebook allows you to control your budget and scale up as you start seeing results, making it flexible for small and mid-sized land clearing businesses.

On average, land clearing businesses see $40–$80 per lead with well-optimized Facebook campaigns. Excavation services may run slightly higher because they’re more specialized. The exact cost depends on factors like ad creative, audience targeting, and competition in your region — but compared to other advertising options, Facebook is often one of the most cost-effective ways to generate steady leads.

The key to targeting land clearing ads is reaching property owners in your service area. Facebook allows targeting by location, age, income level, and even behaviors like “likely to move” or “homeowners.” Many successful campaigns focus on acreage owners, rural properties, and construction interests. Pairing this targeting with strong visuals of your land clearing work ensures your ads are shown to the people who actually need your services.

You can run your own Facebook ads, but most land clearing businesses hire an agency because of the learning curve. Facebook ads require the right audience targeting, ad design, landing pages, and follow-up systems to work consistently. Many business owners waste money trying it on their own without tracking results. A specialized agency that understands land clearing marketing will usually produce better leads, lower costs, and faster results.

Google Ads for land clearing typically cost between $1,500 and $5,000 per month, depending on your service area and competition. Instead of paying per lead, you pay per click, which usually runs between $5 and $15 in most markets.

Nationally, the average conversion rate for service businesses is only about 6% — meaning only 6 out of 100 clicks turn into a real lead. But in land clearing, we regularly see 10–20% conversion rates when campaigns are set up correctly. That higher efficiency is why our clients often pay less per lead than the industry average.

Here’s how the math works out:

At $5 per click and a 10% conversion rate, leads cost around $50 each.

At $15 per click and a 20% conversion rate, leads cost around $75 each.

Even at the higher end, $15 per click with a 10% conversion rate works out to about $150 per lead.

Most land clearing and excavation companies end up in the $50–$200 per lead range. And because these leads come from people actively searching for land clearing services, they’re typically more qualified and ready to book.

Both platforms work well, but they serve different purposes. Google Ads capture people who are actively searching for land clearing or excavation services, meaning they’re closer to hiring. Facebook Ads generate interest earlier, reaching property owners who may not be searching yet but need your services soon. Most successful land clearing companies use both — Google Ads for ready-to-hire leads and Facebook Ads for ongoing brand awareness and pipeline building.

The best Google Ads keywords for land clearing are service + location searches, such as:

“land clearing near me”

“lot clearing [city]”

“excavation contractor [city]”

“tree and brush removal [city]”

“site prep [city]”

Adding negative keywords (like “jobs,” “DIY,” or “equipment rental”) helps filter out unqualified clicks. Local keywords drive the highest return because they match what property owners actually type into Google.

Tracking is done by setting up conversion tracking in Google Ads. This includes tracking phone calls, form submissions, and even chat inquiries that come directly from your ads. Many excavation and land clearing companies also use a call tracking number to see exactly which leads came from Google. Tools like Blue Goat Land Leads CRM make it easy to track leads all the way from the first click to a booked job.

Google Ads can start producing leads within the first week if set up correctly. Unlike SEO, which builds over months, paid search traffic is immediate — your land clearing company shows up at the top of Google as soon as your campaign goes live. That said, it usually takes 30–60 days of optimization (adjusting keywords, ads, and targeting) before campaigns are fully dialed in for the lowest cost per lead.

The Blue Goat Land Leads CRM is a system built specifically for land clearing and excavation businesses. It keeps all of your leads in one place, tracks every call, text, and form submission, and automates follow-up so no opportunity slips through the cracks. Instead of juggling spreadsheets, sticky notes, and missed calls, the CRM organizes your pipeline and helps you turn more inquiries into booked jobs.

Most leads go cold if you don’t respond within a few minutes. Our CRM uses automation to send an instant text and email reply the moment someone fills out a form or clicks an ad. From there, automated reminders, follow-up messages, and even voicemail drops keep the conversation alive until they’re ready to book. For land clearing companies, this means fewer missed opportunities and a higher close rate without spending more on ads.

Yes — the CRM acts as your all-in-one lead management hub. Every lead from Google, Facebook, your website, or even direct calls flows into the same dashboard. You can track where leads came from, see what’s been said to them, and manage follow-ups in one place. This makes it easy to know which marketing channels are producing the best results and which leads are ready for a quote.

Absolutely. Most property owners don’t answer unknown phone numbers anymore — but they will respond to a quick text. Automated texts and emails give you a huge advantage, because you stay in front of prospects even if you can’t call them right away. Many land clearing companies find that 10–20% of their jobs come directly from automated follow-ups, not the initial phone call.

Without a system, it’s easy for leads to slip through the cracks — especially when you’re busy running equipment on a job site. The CRM saves time by handling follow-up automatically, sending reminders to your phone, and keeping everything organized in one place. Instead of wasting money on leads you never contact, the CRM ensures every inquiry gets a response, which means higher ROI from your marketing.

Blogging builds authority and helps your land clearing company show up for more local searches. Every blog post is another chance to rank for keywords like “cost to clear an acre of land in [city]” or “how to remove brush before construction.” By publishing helpful content, you not only improve your organic rankings but also answer the exact questions property owners are typing into Google — which turns readers into leads.

The best content for land clearing companies answers real customer questions and shows off past projects. This includes cost guides, “before-and-after” project galleries, seasonal land clearing tips, and videos of equipment in action. For excavation, content like “how to prepare a lot for building in [city]” works well. Content that combines visuals (photos or video) with SEO-focused writing performs best in both Google search and social media.

Consistency is more important than volume, but most land clearing companies see results by posting 1–2 new pieces of content per month. That might mean one blog post and one project gallery update. Over time, this builds a library of keyword-rich content that improves your rankings and creates long-term lead flow.

Yes — creating content that mentions nearby towns and service areas is one of the best ways to rank outside your main city. For example, a post titled “Land Clearing Services in [Nearby Town]” gives you a chance to show up when people in that town search for help. Many land clearing companies use “city pages” or localized blog posts to expand their reach without running ads in every town.

We handle the writing for you. Our team researches keywords, writes blog posts, and optimizes each piece for search so you don’t have to. You’re always welcome to share photos or project details from the field, but we make sure the content is professional, SEO-optimized, and ready to attract leads. This way, you can focus on running your land clearing business while your website continues working for you.

Reviews are one of the top ranking factors in Google Maps. Land clearing companies with more 5-star reviews not only rank higher but also get more clicks and calls because property owners trust social proof. A strong review profile can often be the difference between winning or losing a job when customers compare you against another company.

The best way to get more reviews is to ask every happy customer as soon as a job is complete. Texting them a direct link to your Google Business Profile works better than handing out a card or just asking in person. Our Blue Goat Land Leads CRM can automatically send review requests after a job, making it easy for satisfied customers to leave feedback.

Negative reviews should always be handled calmly and professionally. Thank the person for their feedback, explain your side if needed, and invite them to contact you offline to resolve the issue. Google values businesses that respond to reviews, and future customers will notice how you handle criticism. A thoughtful response can actually turn a negative review into a positive trust signal.

If a review violates Google’s policies — for example, if it’s spam, fake, or not related to your services — you can flag it for removal. However, most legitimate reviews, even negative ones, cannot be deleted. The best long-term strategy is to dilute bad reviews with more positive ones, so your overall rating stays strong.

Yes. Google uses reviews as a major ranking factor in the local Map Pack. Businesses with more frequent, high-quality reviews are seen as more relevant and trustworthy, which boosts visibility. Reviews that mention keywords like “land clearing” or “excavation in [city]” are even more powerful because they reinforce what your business does and where you do it.

Yes — while most land clearing jobs come through Google searches, social media builds trust, awareness, and authority. Many property owners will check Facebook or Instagram before hiring to see photos and videos of past projects. A strong social presence shows you’re active, reliable, and experienced, which helps convert leads who may already be considering you.

For land clearing, the top platforms are Facebook, Instagram, and YouTube. Facebook is best for generating leads with paid ads and local awareness. Instagram is great for posting project photos, reels, and before-and-after shots that build credibility. YouTube works well for longer videos — like land clearing demos or time-lapse projects — which also boost SEO. TikTok can also help reach new audiences with short, engaging job clips.

Posting 2–3 times per week keeps your business active without overwhelming your audience. Share a mix of project photos, short videos, customer testimonials, and educational posts (like “How much does land clearing cost in [city]?”). Consistency is more important than volume — regular posting helps you stay top-of-mind and builds momentum with the algorithms.

Posts that show before-and-after transformations, drone footage, and heavy equipment in action tend to perform the best. People love watching land go from overgrown to clean and ready for construction. Customer reviews, employee spotlights, and short educational tips (“Why grading matters before you build”) also get strong engagement. Visual, story-driven content works best for the dirt world.

Organic posting builds credibility and trust, but paid ads drive leads. A balanced approach works best: use organic posts to showcase your brand and keep your page active, then run Facebook or Instagram ads to reach property owners outside your immediate network. Paid ads generate the fastest results, while organic content builds long-term reputation and SEO benefits.

Yes — video is one of the most powerful marketing tools for land clearing businesses. Property owners want to see your equipment, your crew, and the transformation of land from start to finish. Videos build trust faster than photos or text alone and give potential customers confidence that you can handle their project. On top of that, Google and Facebook both prioritize video content, which means your business gets more visibility.

The best-performing videos for land clearing are before-and-after project showcases, time-lapse clearing jobs, and equipment-in-action clips. YouTube also rewards “educational” videos, such as “How much does land clearing cost in [city]?” or “What to expect before excavation starts.” These videos not only show your expertise but also capture local search traffic, helping you rank in Google as well as YouTube.

Short videos — 30 to 60 seconds — work best for social media like Facebook, Instagram, and TikTok. For YouTube, 3–6 minute videos perform better because they allow you to explain a process or walk through a project. The key is making sure the video delivers value quickly, whether that’s showing results, answering a question, or educating property owners about the land clearing process.

Yes — short-form video is exploding right now, and land clearing companies can take advantage by posting quick project highlights, drone shots, and transformation clips. These formats are easy for customers to consume, shareable, and often go viral in local markets. Posting consistently to TikTok, Reels, and YouTube Shorts helps you stay top-of-mind while reaching audiences who might not find you through Google alone.

Absolutely. Many land clearing businesses prefer to stay behind the scenes. You can use drone footage, project clips, voiceovers, or even text overlays to tell the story without ever appearing on camera. The important thing is showing the quality of your work and the impact of land clearing projects — whether you’re in front of the camera or not.

Yes — AI is quickly becoming a major way property owners search for services. Instead of only using Google, many people now ask ChatGPT or other AI tools questions like “Who’s the best land clearing company near me?” If your business has strong SEO, reviews, and content, AI tools can pull your company into those answers — giving you another way to get found online.

AI search changes how customers find businesses. Instead of scrolling through a list of websites, they often get a single answer — which means the companies with the best online presence are the ones AI recommends. That makes your Google Business Profile, reviews, and content even more important. If you don’t have those signals in place, AI tools are more likely to recommend a competitor.

Yes. One of the biggest challenges in land clearing is following up fast enough before a lead goes cold. Our Blue Goat Land Leads CRM uses AI-powered automation to instantly respond by text and email the moment someone fills out a form or clicks an ad. That keeps you at the top of their mind and dramatically increases the chances they’ll book you instead of calling another company.

AI helps land clearing companies save time and close more deals. It can automatically send reminders, follow up with unresponsive leads, and even pre-qualify customers by asking questions like “How many acres do you need cleared?” This means your crew spends less time chasing tire-kickers and more time working paid jobs.

Not entirely — but it’s changing the landscape fast. Google Ads, Facebook Ads, and SEO are still critical, but AI is becoming a new search channel. Land clearing companies that invest early in strong online presence and AI-powered lead nurturing will have an advantage over competitors who ignore it. AI won’t replace your marketing — it amplifies it by helping you get found more often and close more of the leads you already get.