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Facebook ads & social media marketing for contractors

Facebook ads for contractors that reach landowners before they search.

THE SHORT ANSWER

Blue Goat Land Leads runs Facebook and Instagram ads for land clearing, excavation and demolition companies. We find the right property owners, developers and investors in your service area, create the video and image ads, test them, and send every lead into automated follow-up.

What's included

What you get with facebook & instagram ads

Full campaign setup

Account, pixel, audiences and lead forms built and managed for you.

Audience identification

Landowners, acreage buyers, investors and builders in your exact area.

Content creation

Video-heavy creative from our in-house editors and graphic designer.

Monitoring & testing

Hooks, offers and audiences tested so spend moves to what works.

Why social media marketing works for contractors

Google catches people who are already searching. Facebook and Instagram reach property owners before they start looking: the person who just bought acreage, the investor planning a teardown, the builder lining up site work. Showing your machines at work plants the seed so you're the first name they think of.

Facebook's targeting lets us reach developers, real estate investors and homeowners who need land services now, and it's one of the most cost-effective ways to generate leads in this industry.

Facebook Ads Manager showing contractor lead campaignsFacebook Ads Manager showing contractor lead campaigns

Instagram ads that show the work

Instagram is built for exactly what you have: before-and-afters, equipment in action and finished jobs. Reels and Stories give us engaging formats and precise targeting to reach developers, property owners and construction companies.

  • Before & after reels
  • Equipment-in-action clips
  • Customer testimonial videos
  • Project highlight reels
  • Quick educational clips

Leads that actually get followed up

A Facebook lead goes cold fast. Every lead from your ads drops straight into your CRM and gets an instant text, so the conversation starts while they're still on their phone. You see where each lead came from and what it cost.

Who we do this for

We run facebook & instagram ads only for dirt-world companies: land clearing contractors, forestry mulching contractors, excavation contractors and demolition contractors. Most clients pair it with the rest of the system; see everything we run for contractors.

Client results graphic: A land clearing company: 2,171% ROI from Facebook ads
CLIENT WINA land clearing company: 2,171% ROI from Facebook adsStraight from our feed. Every result we post is a real client, and owners like them are why we do this.See more client results

Proof from the field

Owners who run this system.

All client results
TEXTERRA SOLUTIONS · LAND CLEARING

$100K in pipeline in three weeks

Over $100,000 in pipeline three weeks after the ads went live.

4W LAND MANAGEMENT · LAND CLEARING

Bought its first dozer 30 days in

30 days in: 4 jobs landed and a new machine purchased.

BAD HOG LAND CLEARING · LAND CLEARING

More meetings in 3 months than in years

We've had more meetings scheduled in the past three months than we've had in the past several years.

Facebook & Instagram ads FAQ

Common questions about facebook & instagram ads

Are Facebook ads worth it for land clearing businesses?

Yes. They let you target property owners who are likely to need clearing, and they work best with strong video creative and fast follow-up.

How much do Facebook ads cost?

Most land clearing companies spend $1,000–$3,000 a month. Cost per lead typically runs $40–$120 depending on your market and creative.

Do you make the ads?

Yes. Our in-house video editors and graphic designer build the creative, ideally from your own job footage.

Should I run my own Facebook ads?

You can, but there's a learning curve with targeting, creative, landing pages and follow-up. Most owners would rather be running a machine.

Is social media marketing for contractors worth it without ads?

Organic posts build trust with people who already found you, so keep posting job photos and videos. But organic reach on Facebook is small. Paid ads are what put your work in front of landowners and builders who haven't heard of you yet.

Let's put more dirt jobs on your schedule.

Tell us where you work and what jobs you want more of. We'll show you what's possible in your market on a free strategy call.

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