The Top 5 Facebook Ads That Work for Land Clearing and Excavation in 2025
Josh Stockel • July 24, 2025
Facebook Ads still work in 2025—but only if you do them right.
The best-performing land service ads don’t feel like ads. They feel like proof. Proof that you do great work, show up on time, and make landowners’ lives easier.
We’ve tested hundreds of creative angles, headlines, and visuals for land clearing, demolition, and excavation contractors. Here are the five ad styles that consistently bring in leads—and how to use them.
1. Before & After with a Call-to-Quote
Visual transformations stop the scroll. Pair it with a simple quote offer.
Example:
“From brush to build-ready. Cleared this 3-acre lot in two days flat.” “Need yours cleared? Get a quote.”
📸 Pro tip: Show the equipment in action. Make it real, not stock.
2. “Behind the Scenes” Crew Footage
Show your crew working a machine, walking the site, or even just loading up. It’s authentic—and it builds trust.
Example:
“6am start on a new pad site in Dripping Springs. Making progress already.” “Let us prep your land the right way. Send us a message to get started.”
3. Story-Based Testimonials
Have a client explain their situation and how you helped. Bonus if it’s a landowner or GC.
Example:
“We didn’t even know where to start. [Your Company] walked the lot, gave us a quote that day, and cleared it the next week.”
Use a photo of the client on site if possible.
4. Seasonal or Urgency-Based Promos
Tie your services to the time of year.
Example:
“Wildfire season is coming. Clear defensible space now and protect your investment.” “Book by June 15th and get priority scheduling.”
5. Equipment Showcase with Authority Angle
Show your machines with a confident tone that says “We’re the pros.”
Example:
“This isn’t a weekend rental. We run top-tier mulching heads every day. Fast. Clean. Done right.”
Don’t Just Boost Posts—Build a System
All of these ads work better when paired with:
- A landing page built for your service
- Our Lead Nurturing CRM that responds instantly to inquiries
- Retargeting ads to stay in front of people who clicked but didn’t contact you
Want help launching a proven Facebook ad strategy? 👉 Let’s build your next campaign
🎧 On the Land It Podcast, we break down real-world ad strategies and what’s working for dirt contractors today.
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