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The Top 5 Facebook Ads That Work for Land Clearing and Excavation in 2025

Josh Stockel • July 24, 2025
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Facebook Ads still work in 2025—but only if you do them right.


The best-performing land service ads don’t feel like ads. They feel like proof. Proof that you do great work, show up on time, and make landowners’ lives easier.


We’ve tested hundreds of creative angles, headlines, and visuals for land clearing, demolition, and excavation contractors. Here are the five ad styles that consistently bring in leads—and how to use them.


1. Before & After with a Call-to-Quote

Visual transformations stop the scroll. Pair it with a simple quote offer.


Example:

“From brush to build-ready. Cleared this 3-acre lot in two days flat.” “Need yours cleared? Get a quote.”

📸 Pro tip: Show the equipment in action. Make it real, not stock.


2. “Behind the Scenes” Crew Footage

Show your crew working a machine, walking the site, or even just loading up. It’s authentic—and it builds trust.


Example:

“6am start on a new pad site in Dripping Springs. Making progress already.” “Let us prep your land the right way. Send us a message to get started.”

3. Story-Based Testimonials

Have a client explain their situation and how you helped. Bonus if it’s a landowner or GC.

Example:

“We didn’t even know where to start. [Your Company] walked the lot, gave us a quote that day, and cleared it the next week.”

Use a photo of the client on site if possible.


4. Seasonal or Urgency-Based Promos

Tie your services to the time of year.


Example:

“Wildfire season is coming. Clear defensible space now and protect your investment.” “Book by June 15th and get priority scheduling.”

5. Equipment Showcase with Authority Angle

Show your machines with a confident tone that says “We’re the pros.”


Example:

“This isn’t a weekend rental. We run top-tier mulching heads every day. Fast. Clean. Done right.”


Don’t Just Boost Posts—Build a System

All of these ads work better when paired with:

  • A landing page built for your service
  • Our Lead Nurturing CRM that responds instantly to inquiries
  • Retargeting ads to stay in front of people who clicked but didn’t contact you


Want help launching a proven Facebook ad strategy? 👉 Let’s build your next campaign


🎧 On the Land It Podcast, we break down real-world ad strategies and what’s working for dirt contractors today.

👉 Listen to the podcast

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Excavation Contractor Lead Generation: Proven Strategies That Will Book Jobs in 2026

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Marketing That Actually Works for Land Clearing Companies (2026 Guide)

By Josh Stockel • September 10, 2025
Discover the best marketing strategies for land clearing, excavation, and demolition contractors not only in 2025 but in 2026. Learn what actually works to get more leads and jobs.

Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast