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Google Ads vs Facebook Ads for Land Clearing: What’s Working in 2025?

Josh Stockel • May 24, 2025
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If you’re a land clearing contractor trying to decide where to put your marketing dollars, the question always comes up:


“Should I run Facebook ads or Google ads?”


The short answer: both work—but for different reasons. The right one depends on your goals, your budget, and how quickly you want the phone to ring.


Let’s break it down.



Google Ads: Great for High-Intent Leads

When someone types “land clearing contractor near me,” they’re looking to hire now. That’s where Google Ads shines. You’re showing up when someone is already in buying mode.


Best for:

  • Quick jobs (brush removal, clearing for septic install, etc.)
  • People who already know they need the service
  • Getting on-site fast

Challenges:

  • Clicks are more expensive
  • Setup takes skill—keywords, landing pages, negative filters
  • You pay for each click, even if it’s not a great lead



Facebook Ads: Great for Awareness + Visual Impact

Facebook and Instagram are interruption-based platforms. You're not waiting for someone to search—you’re putting your brand in front of them.


Best for:

  • Before/after projects (visual sells)
  • Videos showcasing your jobs and equipment (helps show size for those looking for varying sizes of projects)
  • Long-term branding in your area
  • Building a pipeline of future leads (landowners, investors, ranchers)

Challenges:

  • People may not need your service right now
  • You need strong creative to stop the scroll
  • Requires retargeting to maximize results



So Which One Should You Use?

Let’s say you’ve got a crew and equipment ready to go and want jobs now: start with Google Ads.

But if you want to build a longer-term presence and stay in front of rural property owners, developers, and real estate investors: layer in Facebook.

Honestly? The best clients are running both—with separate strategies:

  • Google for bottom-of-funnel leads
  • Facebook for top-of-funnel brand building + retargeting



Want to see real results from both? We’ve managed hundreds of thousands of dollars in ads for land services companies just like yours. Let’s look at what would work in your area. 👉 Get a custom ad plan from Blue Goat

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Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast