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SEO for Excavation Companies: Rank on Page 1 and Get the Phone Ringing

Josh Stockel • May 29, 2025
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Search engine optimization (SEO) might sound like something reserved for tech bros or software startups. But here’s the truth: the excavation companies ranking on page 1 of Google are the ones getting the jobs.

If your business isn’t showing up when someone searches “excavation contractor near me,” you’re invisible. In 2025, visibility is everything.


What SEO Really Means for Excavation Contractors

SEO isn’t about tricking Google. It’s about making it crystal clear what you do, where you do it, and why someone should trust you. Google rewards helpful, relevant content.

That means:

  • Your website has clear service pages
  • You mention your service areas
  • You have real customer reviews
  • You update your content regularly


Local SEO is Your Bread and Butter

Google is local-first for contractors. That means your Google Business Profile and location-based keywords are more important than ever.

If you’re in Boise, you need pages that say “Excavation in Boise” and related towns like Nampa, Meridian, or Caldwell. Bonus points if you include jobsite photos and testimonials tied to those cities.


Reviews = Ranking + Trust

Ask for reviews on every job. But here’s the kicker: coach your clients. Ask them to mention the city and the job type in the review.


“We hired Idaho Dirt Movers for trenching and grading on a site in Meridian. They were fast, clean, and super easy to work with.”

That review just boosted your SEO and built trust with every future visitor.


Keep Your Website Alive

One big mistake contractors make: building a nice website and never touching it again. Google loves fresh content. That’s why we recommend blogging monthly, even just to share job stories or common questions.



Want to rank on page one and stay there? It’s not magic. It’s just smart strategy and consistency. 👉 Let’s talk about local SEO for excavation

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Yellow excavator on a dark soil pile, with houses in the background.

Excavation Contractor Lead Generation: Proven Strategies That Will Book Jobs in 2026

By Josh Stockel • September 12, 2025
Learn proven strategies for excavation contractor lead generation in 2026. Discover how Google, Facebook, SEO, and automation keep excavation crews booked out.
person typing on a laptop outdoors, wearing a green jacket, overlooking a blurred city and water.

Marketing That Actually Works for Land Clearing Companies (2026 Guide)

By Josh Stockel • September 10, 2025
Discover the best marketing strategies for land clearing, excavation, and demolition contractors not only in 2025 but in 2026. Learn what actually works to get more leads and jobs.

Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast