A seamless pattern of black polka dots on a white background.

Why Your Demolition Website Isn’t Generating Leads — And How to Fix It

Josh Stockel • June 2, 2025
A black circle with a shadow on a white background.

You can have the best equipment, the fastest crew, and perfect timing—but if your website sucks, none of that matters online.

Demolition companies often fall into the trap of treating their website like a brochure. It lists what you do, maybe shows a few photos, but it doesn’t do anything. In 2025, your website should be a tool that works while you sleep.


Problem #1: No Clear Call-to-Action

Look at your homepage. What’s the next step for someone who needs demo work? If they have to figure that out, they’ll bounce.

Solution: Add a big, obvious button that says “Get a Free Estimate” or “Request a Site Visit.”


Problem #2: Weak or Generic Copy

If your website says “We are committed to quality,” that could be anyone. Instead, say:


“We remove houses, barns, and commercial buildings in Tulsa and surrounding areas—fast, safe, and permit-ready.”

That’s specific. That sells.


Problem #3: It Doesn’t Build Trust

People aren’t just hiring your skid steer—they’re hiring you. Your site should include:

  • Real photos of your crew and machines
  • Jobsite case studies (before/after)
  • Reviews with names, cities, and job types


Problem #4: No Mobile Optimization

More than half of your traffic is probably on a phone. If your site loads slow, has tiny buttons, or doesn’t scroll right, you’ve already lost the lead.



Fixing your site doesn’t mean a full rebuild. Sometimes it just means making it easier to contact you, speak clearly, and show real work.

If you’re ready to turn your website into a lead machine, 👉 book a site audit

Featured Resources

Check Our Latest Resources

By Josh Stockel May 29, 2025
Search engine optimization (SEO) might sound like something reserved for tech bros or software startups. But here’s the truth: the excavation companies ranking on page 1 of Google are the ones getting the jobs. If your business isn’t showing up when someone searches “excavation contractor near me,” you’re invisible. In 2025, visibility is everything. What SEO Really Means for Excavation Contractors SEO isn’t about tricking Google. It’s about making it crystal clear what you do, where you do it, and why someone should trust you. Google rewards helpful, relevant content. That means: Your website has clear service pages You mention your service areas You have real customer reviews You update your content regularly Local SEO is Your Bread and Butter Google is local-first for contractors. That means your Google Business Profile and location-based keywords are more important than ever. If you’re in Boise, you need pages that say “Excavation in Boise” and related towns like Nampa, Meridian, or Caldwell. Bonus points if you include jobsite photos and testimonials tied to those cities. Reviews = Ranking + Trust Ask for reviews on every job. But here’s the kicker: coach your clients. Ask them to mention the city and the job type in the review. “We hired Idaho Dirt Movers for trenching and grading on a site in Meridian. They were fast, clean, and super easy to work with.” That review just boosted your SEO and built trust with every future visitor. Keep Your Website Alive One big mistake contractors make: building a nice website and never touching it again. Google loves fresh content. That’s why we recommend blogging monthly, even just to share job stories or common questions. Want to rank on page one and stay there? It’s not magic. It’s just smart strategy and consistency. 👉 Let’s talk about local SEO for excavation
An illustration of a graph with an arrow pointing up and a facebook logo.
By Josh Stockel May 24, 2025
If you’re a land clearing contractor trying to decide where to put your marketing dollars, the question always comes up: “Should I run Facebook ads or Google ads?” The short answer: both work—but for different reasons . The right one depends on your goals, your budget, and how quickly you want the phone to ring. Let’s break it down. Google Ads: Great for High-Intent Leads When someone types “land clearing contractor near me,” they’re looking to hire now. That’s where Google Ads shines. You’re showing up when someone is already in buying mode. Best for: Quick jobs (brush removal, clearing for septic install, etc.) People who already know they need the service Getting on-site fast Challenges: Clicks are more expensive Setup takes skill—keywords, landing pages, negative filters You pay for each click, even if it’s not a great lead Facebook Ads: Great for Awareness + Visual Impact Facebook and Instagram are interruption-based platforms. You're not waiting for someone to search—you’re putting your brand in front of them. Best for: Before/after projects (visual sells) Videos showcasing your jobs and equipment (helps show size for those looking for varying sizes of projects) Long-term branding in your area Building a pipeline of future leads (landowners, investors, ranchers) Challenges: People may not need your service right now You need strong creative to stop the scroll Requires retargeting to maximize results So Which One Should You Use? Let’s say you’ve got a crew and equipment ready to go and want jobs now : start with Google Ads. But if you want to build a longer-term presence and stay in front of rural property owners, developers, and real estate investors: layer in Facebook. Honestly? The best clients are running both—with separate strategies: Google for bottom-of-funnel leads Facebook for top-of-funnel brand building + retargeting Want to see real results from both? We’ve managed hundreds of thousands of dollars in ads for land services companies just like yours. Let’s look at what would work in your area. 👉 Get a custom ad plan from Blue Goat
By Josh Stockel May 22, 2025
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.