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PPC & Google Ads for contractors

PPC for land clearing and excavation companies that makes you the first call when they search.

THE SHORT ANSWER

We run Google Ads and YouTube ads for land clearing, excavation and demolition contractors on your own branded accounts, so every lead is exclusive to you. Our clients' campaigns convert well above the 6% national PPC average, with exclusive leads from $51 to $91.

What's included

What you get with google ads & ppc

Full setup & management

Keyword research, campaign build, bidding and weekly optimization.

Landing pages

Pages built for the ad, so the click turns into a call or form.

24/7 dashboard access

See spend, calls and leads whenever you want.

Click-fraud protection

Fraudulent click protection so your budget goes to real buyers.

YouTube ads

Video ads that reach people by what they search and watch.

Exclusive leads

Your brand, your accounts, your leads. Never shared.

42%conversion rate at $51 per exclusive leadLand clearing company · Google Ads
26%conversion rate at $58 per exclusive leadLand clearing & demolition · Google Ads
19%conversion rate at $91 per exclusive leadLand clearing & mulching · Google Ads

Recent client results with Google Ads

The national average conversion rate for PPC is about 6%. Our land services clients are well above that, and because the ads run on their own branded accounts, every lead is exclusive. No more buying shared leads.

One lead from these campaigns turned into a $500,000 lake build and $125,000 in profit for an excavation client.

Google Ads keyword table for a land clearing and demolition client: "land clearing" with 12 conversions at a 26.67% conversion rate and $58.78 per conversionGoogle Ads keyword table for a land clearing and demolition client: "land clearing" with 12 conversions at a 26.67% conversion rate and $58.78 per conversion

What is PPC for contractors, and why does it work for land services?

Pay-per-click advertising puts your business in front of property owners, developers and contractors who are actively searching for what you offer, and you only pay when someone clicks. It's the fastest way to fill gaps in your schedule.

Google Ads is the best known, but paid campaigns also work on YouTube, Facebook and Instagram. Unlike truck wraps and yard signs, PPC can reach buyers across your whole service area and gives you hard numbers on what each job cost to win.

Google Ads and YouTube ads, managed end to end

On Google we target high-intent searches like "land clearing near me," "lot clearing [city]" and "excavation contractor near me," geo-targeted to the counties and ZIP codes you actually serve.

YouTube ads run through Google Ads too, using the same targeting data to show your video to people based on what they search and watch. We handle strategy, channel management, bidding and ad copy.

  • Campaign development and strategy
  • Channel management
  • Bid management
  • Ad copywriting
  • Call and form tracking into your CRM
A YouTube in-stream ad for a land clearing company with a Sponsored label and a Call now button, playing before a video about clearing a lot

Who we do this for

We run google ads & ppc only for dirt-world companies: land clearing contractors, forestry mulching contractors, excavation contractors and demolition contractors. Most clients pair it with the rest of the system; see everything we run for contractors.

Client results graphic: A brush control company: 237% more traffic in 4 days
CLIENT WINA brush control company: 237% more traffic in 4 daysStraight from our feed. Every result we post is a real client, and owners like them are why we do this.See more client results

Proof from the field

Owners who run this system.

All client results
RIGHT ON TIME DEMOLITION · DEMOLITION

475% revenue growth in under a year

From $40K–$50K a month to roughly $150K, with a $230K best month.

ALL SEASONS EXCAVATING · EXCAVATION

$125K profit on one lake build

Finishing up a $500K lake we got from your leads… $125K profit!

TEXTERRA SOLUTIONS · LAND CLEARING

$100K in pipeline in three weeks

Over $100,000 in pipeline three weeks after the ads went live.

Google Ads & PPC FAQ

Common questions about google ads & ppc

How much do Google Ads cost for a land clearing business?

Most land clearing companies spend $1,500–$5,000 a month depending on area and competition. Clicks usually run $5–$15, and well-built campaigns typically land between $50 and $200 per lead.

Are the leads exclusive?

Yes. Ads run on your own branded accounts, so every lead found your company, not a shared lead list.

How fast will I see leads?

Paid campaigns can start producing calls within days of launch.

Google Ads or Facebook Ads?

Google catches people searching right now; Facebook reaches landowners before they start looking. Many clients run both, and we'll recommend the mix that fits your budget.

Do you run Google Local Services Ads for contractors?

Where Google offers Local Services Ads for your trade and area, yes. They're included in our Elite package and pair well with regular Google Ads, since LSAs show above everything else and you pay per lead instead of per click.

Let's put more dirt jobs on your schedule.

Tell us where you work and what jobs you want more of. We'll show you what's possible in your market on a free strategy call.

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