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What Land Clearing Contractors Should Know About Google Ads in 2025

Josh Stockel • July 28, 2025
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Google Ads aren’t just for big-city roofers and e-commerce shops. They’re a powerful tool for local land clearing companies—if you know how to use them right.


In 2025, the land service contractors winning with Google Ads are the ones showing up when it matters: when someone is ready to hire.

Here’s what you need to know before launching your next campaign.


1. Intent is Everything

People don’t scroll Google casually. They search with purpose. That’s what makes Google Ads so effective.


But only if your keywords match their intent.


The best performing land clearing ads use keywords like:

  • “Land clearing contractor near me”
  • “Brush removal in [your city]”
  • “Lot clearing services for builders”


You don’t need hundreds of keywords—just the right ones.


2. Your Landing Page Must Match the Ad

Sending people to your homepage doesn’t cut it.


Each ad should point to a landing page that:

  • Mentions the service in the ad (“Land Clearing in Burnet, TX”)
  • Has a quick description of what you do
  • Includes a clear call-to-action: “Get a Quote” or “Book a Site Walk”
  • Has a form or phone number up top


Make it friction-free.


3. Use Negative Keywords

You don’t want to show up for searches like:

  • “Land clearing jobs”
  • “DIY brush clearing tools”
  • “Free equipment rental”


Exclude these with negative keywords to save budget and boost your lead quality.


4. Track Every Click, Call, and Conversion

If you’re not tracking what’s working, you’re just guessing. Use call tracking, form tracking, and ad platform metrics to measure:

  • Cost per lead
  • Conversion rate
  • Top performing search terms


This helps you double down on what’s working—and cut what’s not.


5. Automate Follow-Up to Convert More Leads

Even a great Google Ads campaign won’t help if you don’t respond fast.


Use our Lead Nurturing CRM to automatically text or email new leads within seconds of them filling out your form.

Speed wins.


Done right, Google Ads are one of the fastest ways to grow your land business. But done wrong, they’re a quick way to burn cash.

Want help setting up a Google campaign that gets results? 👉 Book a free ad consult


🎧 We also cover Google Ads strategies regularly on the Land It Podcast, including what’s working in small towns and rural markets right now.

👉 Listen to the podcast

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Excavation Contractor Lead Generation: Proven Strategies That Will Book Jobs in 2026

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Marketing That Actually Works for Land Clearing Companies (2026 Guide)

By Josh Stockel • September 10, 2025
Discover the best marketing strategies for land clearing, excavation, and demolition contractors not only in 2025 but in 2026. Learn what actually works to get more leads and jobs.

Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast