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How to Get More Land Clearing Leads in 2025 Without Relying on Referrals

Josh Stockel • May 22, 2025
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Let’s be real—referrals are nice, but they’re not a marketing strategy. They’re a bonus, a cherry on top. If your land clearing business is relying on “hope” to keep the phone ringing, 2025 is the year to change that.

You don’t need to become a marketing guru or post dancing videos on TikTok. You just need a handful of smart strategies working together behind the scenes. Here’s how we help land clearing contractors across the country generate leads consistently—without begging for word-of-mouth.



1. Show Up Where People Search (Local SEO)

Most people search online for services. They type things like “land clearing near me” or “brush removal in [city].” If your business doesn’t show up—someone else gets the job.

Start with:

  • A fully built-out Google Business Profile (photos, services, hours, reviews)
  • Website pages optimized for each city you serve
  • Reviews from real customers that mention your services and city

🛠️ Pro Tip: Add photos of jobs you've completed with captions. Google loves that stuff, and it helps your credibility with potential customers.



2. Run Facebook & Instagram Ads that Stop the Scroll

Most of your customers don’t even know they need you—until they see your work.

  • Run photo or video ads showing dramatic before/after transformations
  • Target landowners, real estate investors, and developers in your service area
  • Use plain, clear calls-to-action like "Clear your land. Get a quote today."

📸 Bonus: If you're doing cool work, your job site is your content. Snap a few quick shots before and after, toss a quote over the top, and you're good.



3. Build a Website That Converts

Not just a website—a lead machine. Most contractor sites just list services. That’s fine if you want to blend in. But if you want leads, build for action:

  • Contact forms above the fold
  • Click-to-call buttons on mobile
  • Trust factors like testimonials, licensing, and real photos

🧱 Don’t overthink it. Keep it clean, fast, and focused on one goal: make it easy to contact you.



4. Use Automation to Follow Up

Here’s where most leads die: after someone submits your form or messages your page.

Speed matters. Most people choose the first contractor that calls them back. That’s why we set our clients up with automatic text and email follow-up that responds within minutes—even if you’re knee-deep in cedar brush.

📲 Imagine someone clicks your ad, fills out a form, and gets a text reply in under 60 seconds. That’s the kind of system that books jobs.



5. Capture High-Intent Leads with Google Ads

These are people already searching for your service—"land clearing contractor Austin TX." With the right Google Ads setup, you can be the first name they see.

We recommend:

  • Starting small with a focused service area
  • Using exact-match keywords and negative keywords to weed out bad searches
  • Driving traffic to a page built specifically to convert

🔍 It’s not just about clicks—it’s about the right clicks that turn into jobs.



Bottom Line

You can absolutely grow your land clearing business with consistent, predictable leads—if you stop relying on hope and referrals alone.

We do this every day for contractors across the U.S. If you want help setting it up, let’s chat. 👉 Schedule a call with Blue Goat Land Leads

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SEO for Excavation Companies: Rank on Page 1 and Get the Phone Ringing

By Josh Stockel • May 29, 2025
Search engine optimization (SEO) might sound like something reserved for tech bros or software startups. But here’s the truth: the excavation companies ranking on page 1 of Google are the ones getting the jobs. If your business isn’t showing up when someone searches “excavation contractor near me,” you’re invisible. In 2025, visibility is everything. What SEO Really Means for Excavation Contractors SEO isn’t about tricking Google. It’s about making it crystal clear what you do, where you do it, and why someone should trust you. Google rewards helpful, relevant content. That means: Your website has clear service pages You mention your service areas You have real customer reviews You update your content regularly Local SEO is Your Bread and Butter Google is local-first for contractors. That means your Google Business Profile and location-based keywords are more important than ever. If you’re in Boise, you need pages that say “Excavation in Boise” and related towns like Nampa, Meridian, or Caldwell. Bonus points if you include jobsite photos and testimonials tied to those cities. Reviews = Ranking + Trust Ask for reviews on every job. But here’s the kicker: coach your clients. Ask them to mention the city and the job type in the review. “We hired Idaho Dirt Movers for trenching and grading on a site in Meridian. They were fast, clean, and super easy to work with.” That review just boosted your SEO and built trust with every future visitor. Keep Your Website Alive One big mistake contractors make: building a nice website and never touching it again. Google loves fresh content. That’s why we recommend blogging monthly, even just to share job stories or common questions. Want to rank on page one and stay there? It’s not magic. It’s just smart strategy and consistency. 👉 Let’s talk about local SEO for excavation
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Google Ads vs Facebook Ads for Land Clearing: What’s Working in 2025?

By Josh Stockel • May 24, 2025
If you’re a land clearing contractor trying to decide where to put your marketing dollars, the question always comes up: “Should I run Facebook ads or Google ads?” The short answer: both work—but for different reasons . The right one depends on your goals, your budget, and how quickly you want the phone to ring. Let’s break it down. Google Ads: Great for High-Intent Leads When someone types “land clearing contractor near me,” they’re looking to hire now. That’s where Google Ads shines. You’re showing up when someone is already in buying mode. Best for: Quick jobs (brush removal, clearing for septic install, etc.) People who already know they need the service Getting on-site fast Challenges: Clicks are more expensive Setup takes skill—keywords, landing pages, negative filters You pay for each click, even if it’s not a great lead Facebook Ads: Great for Awareness + Visual Impact Facebook and Instagram are interruption-based platforms. You're not waiting for someone to search—you’re putting your brand in front of them. Best for: Before/after projects (visual sells) Videos showcasing your jobs and equipment (helps show size for those looking for varying sizes of projects) Long-term branding in your area Building a pipeline of future leads (landowners, investors, ranchers) Challenges: People may not need your service right now You need strong creative to stop the scroll Requires retargeting to maximize results So Which One Should You Use? Let’s say you’ve got a crew and equipment ready to go and want jobs now : start with Google Ads. But if you want to build a longer-term presence and stay in front of rural property owners, developers, and real estate investors: layer in Facebook. Honestly? The best clients are running both—with separate strategies: Google for bottom-of-funnel leads Facebook for top-of-funnel brand building + retargeting Want to see real results from both? We’ve managed hundreds of thousands of dollars in ads for land services companies just like yours. Let’s look at what would work in your area. 👉 Get a custom ad plan from Blue Goat

Top 7 Ways Demolition Companies Are Getting Leads Online in 2025

By Josh Stockel • May 22, 2025
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