10 Website Mistakes That Are Costing You Leads (And How to Fix Them)
Josh Stockel • August 4, 2025
You don’t need a fancy website—but you do need one that turns visitors into leads. You need a V8 engine not just a fancy looking car!
If your site isn’t getting you calls or quote requests, chances are one of these mistakes is to blame.
Here’s what to watch out for—and how to fix it.
1. No Clear Call-to-Action
Every page should answer: “What do I do next?”
Fix it by adding a big, obvious button: “Get a Free Estimate” or “Book a Site Walk.”
2. Buried Contact Info
Make your phone number and form easy to find—at the top of every page.
3. Slow Load Time
A slow site = lost leads. Use Google PageSpeed to test and compress large images.
4. No Mobile Optimization
More than 60% of traffic comes from phones. Your site should look great and function fast on mobile.
5. Stock Photos
Real job photos build trust. Stock images scream “not real.”
6. Vague Language
Instead of “we value excellence,” say:
“We clear brush, trees, and stumps for home sites across Central Texas—fast, clean, and on time.”
7. No Location Pages
If you serve multiple cities, each should have its own page (e.g., “Excavation in Bastrop, TX”).
8. Confusing Navigation
Make it easy: Home, Services, About, Projects, Contact.
9. No Trust Builders
Include:
- Reviews
- Insurance/bonding info
- Photos with job descriptions
10. No Follow-Up System
Even if someone fills out your form, do you reply in time?
Connect your site to our Lead Nurturing CRM so every lead gets a fast, professional response.
Your website doesn’t need to be flashy—it just needs to convert.
Want us to review your site and show you how to turn it into a lead machine? 👉 Request a free audit
🎧 On the Land It Podcast, we share tips and interviews about how the best land contractor websites are built—and what you can learn from them.
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