What a Marketing Agency for Land Clearing & Excavation Actually Does
Josh Stockel • June 19, 2025
You’ve heard the pitches.
“We’ll get you more leads.” “We’ll build you a better website.” “We’ll handle your ads.”
But what does a marketing agency for land clearing and excavation businesses actually do—and more importantly, how do you know if they’re worth the money?
We’re going to break it down, plain and simple. No fluff. No jargon.
Here’s what a good agency should do (and what we do at Blue Goat).
1. Build Your Foundation (Website + SEO)
Everything starts here. You need a site that:
- Loads fast
- Looks good on phones
- Makes it easy to contact you
- Has service pages that match what people are searching
- Includes local SEO built into every page (city names, keywords, etc.)
If your site doesn’t rank or convert, you’re losing leads before they even reach out.
2. Run Ads That Actually Work
Google Ads, Facebook Ads, Instagram, even YouTube—ads are powerful, but only when targeted right.
A good agency doesn’t just “run ads.” They:
- Research the right keywords and audiences
- Write copy that speaks to your ideal customer
- Design landing pages that match the ads (no generic homepages)
- Track every click, call, and conversion
The goal isn’t traffic—it’s booked jobs.
3. Track Every Lead
This is where most DIY marketers drop the ball.
We set up tracking so you know:
- Where each lead came from
- What they were looking for
- If they turned into a job
We can even score leads so you’re only following up with the best ones.
4. Automate Your Follow-Up
If someone fills out your form and doesn’t hear back for hours—or days—you’ve already lost them.
That’s why we build automation into your CRM. A new lead triggers:
- A text reply
- A confirmation email
- A reminder for your team to call
This alone can double your conversion rate.
5. Help You Look Legit Everywhere
If your brand looks polished and consistent—across your site, ads, social media, and truck wraps—you win more trust.
That’s because buyers make snap decisions. If you look more professional than the next guy, they’ll assume you are.
We help you get there with:
- Logo tweaks (if needed)
- Updated color palettes and fonts
- Professional copywriting that doesn’t sound robotic
- Social templates and ad graphics
6. Give You Back Time
If you’re doing everything—sales, marketing, admin—you’re burning out.
The best agency is one you barely have to think about. They:
- Report results regularly
- Make data-driven recommendations
- Proactively test and optimize
- They meet with you when you need it to get creative and keep improving everything
You just get the calls, the form fills, and the results.
Bottom line? A good marketing agency makes your life easier, your brand stronger, and your business more scalable.
Curious what that would look like for your land or excavation company? 👉 Let’s build your plan
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You don’t need a fancy website—but you do need one that turns visitors into leads. You need a V8 engine not just a fancy looking car! If your site isn’t getting you calls or quote requests, chances are one of these mistakes is to blame. Here’s what to watch out for—and how to fix it. 1. No Clear Call-to-Action Every page should answer: “What do I do next?” Fix it by adding a big, obvious button: “Get a Free Estimate” or “Book a Site Walk.” 2. Buried Contact Info Make your phone number and form easy to find—at the top of every page. 3. Slow Load Time A slow site = lost leads. Use Google PageSpeed to test and compress large images. 4. No Mobile Optimization More than 60% of traffic comes from phones. Your site should look great and function fast on mobile. 5. Stock Photos Real job photos build trust. Stock images scream “not real.” 6. Vague Language Instead of “we value excellence,” say: “We clear brush, trees, and stumps for home sites across Central Texas—fast, clean, and on time.” 7. No Location Pages If you serve multiple cities, each should have its own page (e.g., “Excavation in Bastrop, TX”).  8. Confusing Navigation Make it easy: Home, Services, About, Projects, Contact. 9. No Trust Builders Include: Reviews Insurance/bonding info Photos with job descriptions 10. No Follow-Up System Even if someone fills out your form, do you reply in time? Connect your site to our Lead Nurturing CRM so every lead gets a fast, professional response. Your website doesn’t need to be flashy—it just needs to convert. Want us to review your site and show you how to turn it into a lead machine? 👉 Request a free audit 🎧 On the Land It Podcast, we share tips and interviews about how the best land contractor websites are built—and what you can learn from them. 👉 Listen now
You don’t just need more leads—you need better follow-up. Too many land clearing and excavation contractors lose good opportunities because they don’t respond fast enough, follow up consistently, or stay in touch after the quote. A lead nurturing system fixes that. Here’s how. 1. Instant Response Wins Jobs When someone fills out your quote form or ad , they’re often contacting 2–3 companies. If you’re the first to respond? You’re the one they remember. Our clients use our Lead Nurturing CRM to: Auto-send a text + email within 60 seconds Confirm the request was received Let the prospect know when to expect a call It builds trust fast. 2. Don’t Let Leads Go Cold Life gets busy. Prospects don’t always respond right away. That doesn’t mean they’re not interested—it means you need a system. We build follow-up sequences that: Send a gentle reminder after 24 hours Follow up again 3 days later Offer a helpful resource or answer a common question It’s all automated—so you’re not chasing, you’re closing. 3. Nurture Cold Leads Into Future Jobs Not every lead is ready now. Some need permits. Some are still finalizing financing. Some are just exploring. Your system should keep you top of mind with: Monthly check-ins Seasonal reminders Project highlights or recent job photos When they’re finally ready, you’re the one they trust. 4. Track Every Touchpoint A true lead nurturing system doesn’t just send messages. It tracks: Open rates Replies Booking rates Drop-off points This helps you refine your process and close more deals. Marketing isn’t just about traffic—it’s about turning that traffic into revenue. That’s what lead nurturing does. Want us to build a lead follow-up system that works while you work? 👉 Let’s automate it 🎧 We talk a lot about follow-up wins on the Land It Podcast. Hear how contractors are booking more jobs just by improving their response times. 👉 Listen to the podcast
Google Ads aren’t just for big-city roofers and e-commerce shops. They’re a powerful tool for local land clearing companies—if you know how to use them right. In 2025, the land service contractors winning with Google Ads are the ones showing up when it matters: when someone is ready to hire. Here’s what you need to know before launching your next campaign. 1. Intent is Everything People don’t scroll Google casually. They search with purpose. That’s what makes Google Ads so effective. But only if your keywords match their intent. The best performing land clearing ads use keywords like: “Land clearing contractor near me” “Brush removal in [your city]” “Lot clearing services for builders” You don’t need hundreds of keywords—just the right ones. 2. Your Landing Page Must Match the Ad Sending people to your homepage doesn’t cut it. Each ad should point to a landing page that: Mentions the service in the ad (“Land Clearing in Burnet, TX”) Has a quick description of what you do Includes a clear call-to-action: “Get a Quote” or “Book a Site Walk” Has a form or phone number up top Make it friction-free. 3. Use Negative Keywords You don’t want to show up for searches like: “Land clearing jobs” “DIY brush clearing tools” “Free equipment rental” Exclude these with negative keywords to save budget and boost your lead quality. 4. Track Every Click, Call, and Conversion If you’re not tracking what’s working, you’re just guessing. Use call tracking, form tracking, and ad platform metrics to measure: Cost per lead Conversion rate Top performing search terms This helps you double down on what’s working—and cut what’s not. 5. Automate Follow-Up to Convert More Leads Even a great Google Ads campaign won’t help if you don’t respond fast. Use our Lead Nurturing CRM to automatically text or email new leads within seconds of them filling out your form. Speed wins. Done right, Google Ads are one of the fastest ways to grow your land business. But done wrong, they’re a quick way to burn cash. Want help setting up a Google campaign that gets results? 👉 Book a free ad consult 🎧 We also cover Google Ads strategies regularly on the Land It Podcast, including what’s working in small towns and rural markets right now. 👉 Listen to the podcast