What a Marketing Agency for Land Clearing & Excavation Actually Does

You’ve heard the pitches.

“We’ll get you more leads.” “We’ll build you a better website.” “We’ll handle your ads.”

But what does a marketing agency for land clearing and excavation businesses actually do—and more importantly, how do you know if they’re worth the money?

We’re going to break it down, plain and simple. No fluff. No jargon.

Here’s what a good agency should do (and what we do at Blue Goat).

1. Build Your Foundation (Website + SEO)

Everything starts here. You need a site that:

• Loads fast
• Looks good on phones
• Makes it easy to contact you
• Has service pages that match what people are searching
• Includes local SEO built into every page (city names, keywords, etc.)

If your site doesn’t rank or convert, you’re losing leads before they even reach out.

2. Run Ads That Actually Work

Google Ads, Facebook Ads, Instagram, even YouTube—ads are powerful, but only when targeted right.

A good agency doesn’t just “run ads.” They:

• Research the right keywords and audiences
• Write copy that speaks to your ideal customer
• Design landing pages that match the ads (no generic homepages)
• Track every click, call, and conversion

The goal isn’t traffic—it’s booked jobs.

3. Track Every Lead

This is where most DIY marketers drop the ball.

We set up tracking so you know:

• Where each lead came from
• What they were looking for
• If they turned into a job

We can even score leads so you’re only following up with the best ones.

4. Automate Your Follow-Up

If someone fills out your form and doesn’t hear back for hours—or days—you’ve already lost them.

That’s why we build automation into your CRM. A new lead triggers:

• A text reply
• A confirmation email
• A reminder for your team to call

This alone can double your conversion rate.

5. Help You Look Legit Everywhere

If your brand looks polished and consistent—across your site, ads, social media, and truck wraps—you win more trust.

That’s because buyers make snap decisions. If you look more professional than the next guy, they’ll assume you are.

We help you get there with:

• Logo tweaks (if needed)
• Updated color palettes and fonts
• Professional copywriting that doesn’t sound robotic
• Social templates and ad graphics

6. Give You Back Time

If you’re doing everything—sales, marketing, admin—you’re burning out.

The best agency is one you barely have to think about. They:

• Report results regularly
• Make data-driven recommendations
• Proactively test and optimize
• They meet with you when you need it to get creative and keep improving everything

You just get the calls, the form fills, and the results.

Bottom line? A good marketing agency makes your life easier, your brand stronger, and your business more scalable.

Curious what that would look like for your land or excavation company? 👉 Let’s build your plan