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How to Get Found on Google Maps as a Land Services Contractor

Josh Stockel • June 13, 2025
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Ranking in the local Google Map Pack is the #1 free way to get leads as a land clearing, excavation, or demolition contractor. But most businesses never show up there because they don’t know how it works.


Here’s the good news: it’s not a secret algorithm or paid placement. It’s a handful of things done right, consistently.


Step 1: Claim and Fully Build Out Your Google Business Profile

Make sure your listing is 100% complete:

  • Name, address, and phone number (NAP)
  • Business hours
  • Website link
  • Categories (e.g., land clearing, excavation contractor, demolition)
  • Services section with full descriptions


Add real photos—machines, crews, projects, and your logo. Google loves fresh media.


Step 2: Get Reviews That Mention Your Services + Cities

Google reads reviews. If your customers say “great brush clearing work in Georgetown,” you’ll start ranking for those searches.

Ask your customers to include what type of job you did and where.


Step 3: Upload Job Photos Every Week

Photos show that you’re active and real. Add captions. Tag the city. Include before/after shots.

Even if the job is small, it still builds SEO trust.


Step 4: Use Local Schema on Your Website

This is a little technical, but it’s powerful. Schema is code that helps Google understand your site. Add local business schema to your site footer or service pages. If you need help, we do this for all our clients.


Step 5: Get Local Backlinks

A backlink is when another site links to your website. Reach out to:

  • Local directories
  • Chambers of commerce
  • Contractor associations
  • Local realtors or developers


Even 5–10 of these can make a big impact.


What Does Ranking in Maps Actually Get You?

  • More calls
  • More form fills
  • People trust businesses that appear in the top 3 more than those buried below


This is especially true on mobile, where the map is the first thing they see.


Want us to help you show up in your area’s Map Pack? 👉 Get a Google Profile review

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Why Reviews Are the Secret Weapon for Land Service Companies

By Josh Stockel • August 18, 2025
If you’re clearing land, digging foundations, or knocking down structures—you’re doing work that changes landscapes. But none of that matters online if you don’t have reviews. In 2025, reviews are your shortcut to trust, clicks, and conversions. They help you rank higher, close faster, and look more legit than the next guy. Let’s break down how to turn your happy customers into your best marketing tool. 1. Reviews Help You Rank on Google Google doesn’t just look at keywords—it looks at your reputation. More reviews (especially with keywords and cities) = better chances of ranking in the Map Pack . Example: “We hired Blue Goat Land Leads for a mulching job in Dripping Springs. Cleared 5 acres fast and left it clean.” That kind of review helps Google and your prospects. 2. Reviews Build Trust Before the First Call Even if your website is sharp, people want proof. Social proof. Reviews show: You’ve done the work before People are happy with it You’re easy to deal with That makes the sales call feel like a formality—not a risk. 3. More Reviews = Higher Conversion Rates We’ve seen clients double their lead conversion just by improving their review strategy. When your competitors have 5 reviews and you have 50, the choice is obvious. 4. Ask the Right Way, Every Time Don’t just say “Hey, can you leave us a review?” Make it easy. Text or email them the link right after the job.  Use our Lead Nurturing CRM to automatically request reviews the moment a job is marked complete. And give them a template: “It would help us a ton if you could mention the type of work we did and the city it was in!” 5. Respond to Every Review (Even the Good Ones) When you reply, it shows Google you’re engaged. It also reassures future customers. Example reply: “Thanks John! Glad we could clear that Cedar Park lot for you. Reach out anytime you need more dirt work.” 6. Use Reviews in Your Marketing Add them to your landing pages Feature them in ads (“Rated 5-stars in 12+ cities”) Drop quotes into quote follow-up emails They don’t just help with SEO—they help you sell. Reviews are free—but they’re priceless when done right. Want help building a system that gets you consistent, high-impact reviews? 👉 Let’s automate it 🎧 On the Land It Podcast, we talk about how reviews drive real revenue—and how top contractors get more of them without begging. 👉 Listen to the podcast