How to Get Found on Google Maps as a Land Services Contractor
Josh Stockel • June 13, 2025
Ranking in the local Google Map Pack is the #1 free way to get leads as a land clearing, excavation, or demolition contractor. But most businesses never show up there because they don’t know how it works.
Here’s the good news: it’s not a secret algorithm or paid placement. It’s a handful of things done right, consistently.
Step 1: Claim and Fully Build Out Your Google Business Profile
Make sure your listing is 100% complete:
- Name, address, and phone number (NAP)
- Business hours
- Website link
- Categories (e.g., land clearing, excavation contractor, demolition)
- Services section with full descriptions
Add real photos—machines, crews, projects, and your logo. Google loves fresh media.
Step 2: Get Reviews That Mention Your Services + Cities
Google reads reviews. If your customers say “great brush clearing work in Georgetown,” you’ll start ranking for those searches.
Ask your customers to include what type of job you did and where.
Step 3: Upload Job Photos Every Week
Photos show that you’re active and real. Add captions. Tag the city. Include before/after shots.
Even if the job is small, it still builds SEO trust.
Step 4: Use Local Schema on Your Website
This is a little technical, but it’s powerful. Schema is code that helps Google understand your site. Add local business schema to your site footer or service pages. If you need help, we do this for all our clients.
Step 5: Get Local Backlinks
A backlink is when another site links to your website. Reach out to:
- Local directories
- Chambers of commerce
- Contractor associations
- Local realtors or developers
Even 5–10 of these can make a big impact.
What Does Ranking in Maps Actually Get You?
- More calls
- More form fills
- People trust businesses that appear in the top 3 more than those buried below
This is especially true on mobile, where the map is the first thing they see.
Want us to help you show up in your area’s Map Pack? 👉 Get a Google Profile review
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Facebook Ads still work in 2025—but only if you do them right. The best-performing land service ads don’t feel like ads. They feel like proof. Proof that you do great work, show up on time, and make landowners’ lives easier. We’ve tested hundreds of creative angles, headlines, and visuals for land clearing, demolition, and excavation contractors. Here are the five ad styles that consistently bring in leads—and how to use them. 1. Before & After with a Call-to-Quote Visual transformations stop the scroll. Pair it with a simple quote offer. Example: “From brush to build-ready. Cleared this 3-acre lot in two days flat.” “Need yours cleared? Get a quote.” 📸 Pro tip: Show the equipment in action. Make it real, not stock. 2. “Behind the Scenes” Crew Footage Show your crew working a machine, walking the site, or even just loading up. It’s authentic—and it builds trust. Example: “6am start on a new pad site in Dripping Springs. Making progress already.” “Let us prep your land the right way. Send us a message to get started.” 3. Story-Based Testimonials Have a client explain their situation and how you helped. Bonus if it’s a landowner or GC. Example: “We didn’t even know where to start. [Your Company] walked the lot, gave us a quote that day, and cleared it the next week.” Use a photo of the client on site if possible. 4. Seasonal or Urgency-Based Promos Tie your services to the time of year. Example: “Wildfire season is coming. Clear defensible space now and protect your investment.” “Book by June 15th and get priority scheduling.” 5. Equipment Showcase with Authority Angle Show your machines with a confident tone that says “We’re the pros.” Example: “This isn’t a weekend rental. We run top-tier mulching heads every day. Fast. Clean. Done right.” Don’t Just Boost Posts—Build a System All of these ads work better when paired with: A landing page built for your service Our Lead Nurturing CRM that responds instantly to inquiries Retargeting ads to stay in front of people who clicked but didn’t contact you Want help launching a proven Facebook ad strategy? 👉 Let’s build your next campaign 🎧 On the Land It Podcast, we break down real-world ad strategies and what’s working for dirt contractors today. 👉 Listen to the podcast
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