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What a High-Converting Excavation Website Looks Like in 2025 (With Examples)

Josh Stockel • June 10, 2025
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Your website should be more than a digital business card. In 2025, your website needs to be your best salesman—on the job 24/7, answering questions, building trust, and capturing leads. Especially in excavation, where projects are complex and trust is critical, a good website can win the job before they ever pick up the phone.


But what does that actually look like? Let's walk through what separates a high-converting excavation website from the rest.


It’s Built for the Customer (Not Just You)

Many contractor websites focus too much on the company and not enough on the customer. A high-converting website speaks directly to the visitor:

  • Clear headline: “Excavation Services in Boise – Residential & Commercial”
  • Subheadline: “Trusted by builders and homeowners for over 15 years.”
  • CTA button: “Request a Free Estimate” front and center


Within five seconds, they should know what you do, where you do it, and how to reach you.


The Site Loads Fast & Looks Good on Phones

Speed matters. Most visitors bounce if your site takes more than 3 seconds to load. And over half of all contractor site traffic now comes from mobile devices.


Test your site on mobile. Are buttons easy to click? Can you read the text without zooming in? Is the contact button always visible?

If not, you’re losing leads.


It Uses Real Job Photos – Not Stock Images

Authenticity builds trust. Use real photos of your crew working. Better yet, add short captions:


“Trenching for utility lines – Caldwell, ID – February 2025.”

It shows you're active, local, and experienced.


Services Are Broken Into Clear Pages

You don’t want one long generic “Services” page. You want separate, SEO-optimized pages for:

  • Foundation excavation
  • Trenching and utility work
  • Site prep and grading
  • Rock removal and backfill

This helps you rank for more searches and lets visitors immediately find what they’re looking for.


Testimonials Are Specific and Recent

Instead of vague praise like “Great company!”, aim for reviews like:


“Josh and his team prepped a 2-acre lot for our new home build in Kuna. They were professional, on time, and even worked around our change orders.”

Bonus if you include a first name, city, and project type.


Contact Info is Always Accessible

You should have a phone number, email, and quote form visible on every page. Consider adding click-to-call buttons for mobile users and chat widgets for quick engagement.


Trust Badges + Licenses

If you’re licensed, insured, or certified by industry organizations, show that off. Logos from the BBB, NAHB, or even your local builder’s association can go a long way.


Examples of What Works

Check out these high-performing site features we’ve built for excavation companies:

  • Client project gallery with filters by service type
  • Quote request forms that trigger automated email/text follow-up
  • Local landing pages with job photos and location-based SEO


You don’t need flash. You need function—and a fast path from interest to action.


Want to see examples tailored to your business? 👉 See website examples

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What Land Clearing Contractors Should Know About Google Ads in 2025

By Josh Stockel • July 28, 2025
Google Ads aren’t just for big-city roofers and e-commerce shops. They’re a powerful tool for local land clearing companies—if you know how to use them right. In 2025, the land service contractors winning with Google Ads are the ones showing up when it matters: when someone is ready to hire. Here’s what you need to know before launching your next campaign. 1. Intent is Everything People don’t scroll Google casually. They search with purpose. That’s what makes Google Ads so effective. But only if your keywords match their intent. The best performing land clearing ads use keywords like: “Land clearing contractor near me” “Brush removal in [your city]” “Lot clearing services for builders” You don’t need hundreds of keywords—just the right ones. 2. Your Landing Page Must Match the Ad Sending people to your homepage doesn’t cut it. Each ad should point to a landing page that: Mentions the service in the ad (“Land Clearing in Burnet, TX”) Has a quick description of what you do Includes a clear call-to-action: “Get a Quote” or “Book a Site Walk” Has a form or phone number up top Make it friction-free. 3. Use Negative Keywords You don’t want to show up for searches like: “Land clearing jobs” “DIY brush clearing tools” “Free equipment rental” Exclude these with negative keywords to save budget and boost your lead quality. 4. Track Every Click, Call, and Conversion If you’re not tracking what’s working, you’re just guessing. Use call tracking, form tracking, and ad platform metrics to measure: Cost per lead Conversion rate Top performing search terms This helps you double down on what’s working—and cut what’s not. 5. Automate Follow-Up to Convert More Leads Even a great Google Ads campaign won’t help if you don’t respond fast. Use our Lead Nurturing CRM to automatically text or email new leads within seconds of them filling out your form. Speed wins. Done right, Google Ads are one of the fastest ways to grow your land business. But done wrong, they’re a quick way to burn cash. Want help setting up a Google campaign that gets results? 👉 Book a free ad consult 🎧 We also cover Google Ads strategies regularly on the Land It Podcast, including what’s working in small towns and rural markets right now. 👉 Listen to the podcast

The Top 5 Facebook Ads That Work for Land Clearing and Excavation in 2025

By Josh Stockel • July 24, 2025
Facebook Ads still work in 2025—but only if you do them right. The best-performing land service ads don’t feel like ads. They feel like proof. Proof that you do great work, show up on time, and make landowners’ lives easier. We’ve tested hundreds of creative angles, headlines, and visuals for land clearing, demolition, and excavation contractors. Here are the five ad styles that consistently bring in leads—and how to use them. 1. Before & After with a Call-to-Quote Visual transformations stop the scroll. Pair it with a simple quote offer. Example: “From brush to build-ready. Cleared this 3-acre lot in two days flat.” “Need yours cleared? Get a quote.” 📸 Pro tip: Show the equipment in action. Make it real, not stock. 2. “Behind the Scenes” Crew Footage Show your crew working a machine, walking the site, or even just loading up. It’s authentic—and it builds trust. Example: “6am start on a new pad site in Dripping Springs. Making progress already.” “Let us prep your land the right way. Send us a message to get started.” 3. Story-Based Testimonials Have a client explain their situation and how you helped. Bonus if it’s a landowner or GC. Example: “We didn’t even know where to start. [Your Company] walked the lot, gave us a quote that day, and cleared it the next week.” Use a photo of the client on site if possible. 4. Seasonal or Urgency-Based Promos Tie your services to the time of year. Example: “Wildfire season is coming. Clear defensible space now and protect your investment.” “Book by June 15th and get priority scheduling.” 5. Equipment Showcase with Authority Angle Show your machines with a confident tone that says “We’re the pros.” Example: “This isn’t a weekend rental. We run top-tier mulching heads every day. Fast. Clean. Done right.” Don’t Just Boost Posts—Build a System All of these ads work better when paired with: A landing page built for your service Our Lead Nurturing CRM that responds instantly to inquiries Retargeting ads to stay in front of people who clicked but didn’t contact you Want help launching a proven Facebook ad strategy? 👉 Let’s build your next campaign 🎧 On the Land It Podcast, we break down real-world ad strategies and what’s working for dirt contractors today. 👉 Listen to the podcast

The Hidden Cost of Not Marketing Your Land Services Business

By Josh Stockel • July 21, 2025
Every contractor knows what it’s like to hit a slow season. Fewer calls. Fewer quotes. More stress. But here’s what most don’t realize: it’s not just bad luck. It’s often the result of inconsistent marketing—or no marketing at all. The cost of doing nothing might seem safe on the surface. But in 2025, not actively marketing your land clearing or excavation business is costing you way more than you think. Let’s break it down. 1. Missed Jobs That Go to Competitors If someone searches “lot clearing near me” and you’re not on page one—or in the Map Pack—that job is gone. Someone else got the call. And they didn’t get lucky. They got found. 2. You Can’t Raise Prices Without Demand The more leads you have, the more selective you can be. You can charge more. You can say no to headaches. You can prioritize the work you actually want to do. But when leads are slow? You end up taking whatever’s available—and discounting just to win the bid. 3. Referral Dependence is a Growth Killer We love referrals. But relying on them keeps your business reactive. You can’t plan for referrals. You can’t predict volume. And you can’t scale on a hope. Marketing gives you control. Referrals become a bonus—not a lifeline. 4. Your Time is Burned Chasing Instead of Converting If your marketing isn’t attracting qualified leads, you waste hours talking to the wrong people. Or worse—you’re stuck posting on Facebook and chasing quotes while trying to run the crew. Marketing done right flips that. Qualified leads come to you, ready to talk, ready to book. 5. You Stay in Feast or Famine Mode One month you’re slammed. The next, it’s crickets. That’s the cost of not having a system. It’s not just stressful—it’s unsustainable. You can’t grow, hire, or invest with confidence if the work isn’t predictable. Here’s What Marketing Actually Buys You: Predictable lead flow More control over your calendar Higher-quality clients The ability to raise your prices Freedom to scale (or just breathe) We help land service businesses break out of the referral trap every day—and we can do the same for you. 👉 Let’s talk about what you’re leaving on the table 🎧 Want to hear how other land contractors made the leap? The Land It Podcast is packed with real stories from operators who stopped guessing and started growing. 👉 Listen to the podcast