Keynote Speaker — Land Clearing · Excavation · Demolition Industries
Josh stockel
Founder, Blue Goat Land Leads · Host, Land It Podcast
From dirt world association conferences to contractor trainings — Josh brings real-world marketing strategy to the stage, leaving audiences with tools they can use the Monday after the event.
- Hi, I'm Josh
Built for the dirt world
I built Blue Goat Land Leads because I kept watching land clearing and excavation contractors get burned by generalist agencies that didn't understand their world — agencies that treated a mulching job like a plumbing job.
So I went all-in on the dirt world. One niche. Nearly a decade. Dozens of contractors scaled across the country. I've learned exactly how land clearing and excavation companies generate consistent leads, dominate local search, and build marketing engines that actually match the way this industry operates — and I bring those lessons directly to the stage.
Before Blue Goat, I built and sold award-winning businesses, led high-performing teams, and served as President & CEO of a local Chamber of Commerce — where I worked alongside hundreds of business owners navigating real growth, real setbacks, and everything in between.
I know what it takes to build from zero. I've done it more than once.
I also host the
Land It Podcast
— real conversations with top operators in land clearing and excavation about what's actually working in business and marketing.
Walk Away With Practical advice
Light Up the Room With "Finally" Moments
A Speaker Who's Actually Run the Race
Relatable. Engaging. Not Generic.
Give Your Audience the Clarity to Grow — Starting Monday Morning.
Built to Help Dirt World Contractors Win.
Josh hosts the Land It Podcast — a fast-growing show in the land clearing, excavation, and demolition space. Each episode he sits down with operators across the country to talk about what's actually working to grow their businesses.
When Josh takes the stage at your event, your audience isn't hearing from an outsider. They're hearing from someone already in their world — conversation after conversation — learning what works and what real leadership and entrepreneurship look like in the dirt world.
That's what makes the room lean in.
Testimonials
My business would not be what it is today if it were not for them. Their guidance, work and creativeness truly shines. Josh and the team at Blue Goat Land Leads are who I want to take with me on the long distance.
Brandon Barney
Josh will go above and beyond for your company to ensure your business needs are understood to grow your business and take it to the next level!
Ryan Fouts
I started out by listening to their podcast and immediately scheduled a meeting to discuss what they could do for our company!
Bradley Nations